Between Subjectivity and Objectivity: How the Experience of Colour Redefines the Boundary

We live in a culture that has, for centuries, celebrated objectivity as the only path to truth, as if it were possible to reduce the world and human experience to numbers, data, and immutable laws. "Objective" refers to what applies to everyone and cannot be denied. "Subjective," on the other hand, is what belongs to the individual, and for this reason is often considered weak, uncertain, and deceptive.

Yet, reality is infinitely more complex than this dichotomy. Truth, if it exists, is never neutral. And what we call "objective" always arises from a subjective perspective that, at some point, has established itself as universal.

Objectivity: A (Perhaps) Necessary Dream

In the modern world, objectivity has been the key to building science, technology, medicine, and everything that has allowed us to understand, predict, and control phenomena. Without this drive toward the universal, we would never have been able to measure time, weigh matter, or define how the human body functions.

But objectivity is always a choice, a perspective: it is deciding that among all the infinite variables that make up a phenomenon, some are worth more than others. It is a gaze that cuts, reduces, to allow thought to find its bearings.

Think of medicine: to define the “human body,” we have chosen to look at it through standard parameters, valid for “everyone,” but in this process, we have forgotten the infinite variability of each individual body and its story. We have forgotten that no human being coincides with the statistical average.

Subjectivity: The Truth That Passes Through Us

On the other side, subjectivity has often been relegated to the realm of opinion, error, and fragility. Yet subjectivity is our only gateway to the world. Everything we know, we know through ourselves: our eyes, our minds, our embodied experience.

There is no “pure” vision of the world, free of filters. It is always us looking, with our stories, our traumas, our desires. And what we see, feel, and think is woven through with ourselves.

So maybe the error is not in being subjective, but in deluding ourselves that we are not.

Colour: Subjective or Objective?

And what happens when we apply these reflections to colour?

For centuries, colour has been treated as an objective phenomenon: a measurable wavelength, a frequency of light. A physical, neutral fact that happens “out there.” And yet, if we look carefully, we immediately understand that colour does not exist outside perception.

The “wavelength” is real, but red, blue, and green exist only in our minds; they are psychic experiences. Without an eye, without a brain to interpret it, light would be nothing more than an invisible oscillation.

Therefore, colour is intimately subjective: it exists because we see it, and how we see it depends on who we are and what we carry inside.

If we look at the sea, we may not see the same blue: one of us will see the azure of freedom, another the grey of nostalgia.

Yet our culture continues to treat colour as if it were an objective truth, forgetting that every colour is a living, personal, unrepeatable experience.

RAH: Colour as Personal History

It is on this truth that RAH is founded: colour is not a fact, it is an encounter.

Every human being carries within themselves a secret archive of colours, those they have lived in the most intense moments of their life: colours that accompanied joy, love, discovery, and pain.

When we see a colour, we don’t just see a hue: we reawaken a memory, often without even knowing it.

That is why there can be no colour “right for everyone,” nor any “universal” palette. There are colours that are right for you, because they have walked alongside you, they have marked your story.

Colour as Identity, Colour as Therapy

With RAH, entering into your colours means entering into your truth.

It's no longer about "choosing colours that look good on you," but finding the colours that belong to you. The colours that speak of you when you still don't know how to do it yourself.

Because colour is a primitive language, older than words, it is a vibration that knows how to say who you are, that knows how to make you feel at home.

And this is a true therapeutic revolution: using colour to heal, to find yourself, to feel better in your body and your life.

RAH: The Path to a Colour That Is Truly Ours

With RAH, we abandon the illusion of an "objective" colour, learning to look within ourselves to discover our unique colours.

Colours that help us reconnect with our most authentic part, the one we have too often silenced to chase trends, rules, and expectations.

RAH is a way to reclaim the power to choose the colours that make us feel alive, true, in tune with ourselves.

Because, in the end, the truth of colour is the truth of our soul: invisible, but real, personal, profound.

And perhaps it is precisely at the moment when we abandon the search for a colour "right for everyone" that we can finally find the colour that is right for us.