The RAH Colour Test is a highly personalized tool designed to uncover each client’s unique color preferences. Emerging from the fusion of psychology, architecture and contemporary art, it draws on four key neuroscientific theories:
• Predictive Brain Paradigm
• Top-Down Processing of Sensory Stimuli
• Approach and Avoidance Motivational System
• Implicit Associations
With the RAH Colour Test, you can identify the shades, tones, and palettes that resonate most deeply with each individual, revealing the subtle connections between emotions and memories. This approach empowers you to design with exceptional precision, creating an experience that authentically reflects the essence of each client.
Today, the RAH platform brings together a suite of tools that have evolved over recent years, all in one place: the RAH Colour Test, the RAH Generator, RAH color translations into standard codes, test statistics, and the ability to switch between multiple palettes. It provides instant access to detailed client reports, including their preferred color profiles, balanced shade indicators, and recommended color combinations. This saves you time and allows you to design with confidence, eliminating the need to second-guess your choices.
It's important to know because each person assigns meaning to things, in this case colours, through their own personal experiences. The same colour for two people can have two diametrically opposed values, as scientifically proven: red can be associated with love as well as anger, pleasure as well as hatred (68%, 51%, 33%, 29% - Source D. Jonauskaite and C.
Mohr).
When preparing a project from our perspective, without considering the client's, we can evoke a sense of frustration in them, making communication more difficult and prolonging the work process.
Currently, with RAH Colour Test, we have the ability to identify whether a colour has a positive or negative impact on an individual. With meanings as diverse and numerous as the people observing a colour, it's essential to classify these perceptions into one of the two categories - positive or negative. It is crucial to understand which of the two categories to place them in, as this helps us know which colours to use and which to avoid.
A chromatic identity is the set of colours that have become important to us through our personal experiences. Each colour of the chromatic identity has been physically recorded at a specific moment in our lives when we were happy (in the case of positive associations). Thus, by reusing it 'today' or 'in the present', we can consciously evoke that emotion, that feeling of pleasure and belonging: the sense of identity.
The previous version was analog and required professional training. With the new digital version of the RAH Colour Test, you can now simply send clients a link, allowing them to complete the test remotely and at their preferred time. Once completed, the results are instantly available on your RAH dashboard, making it easier and faster to access their color preferences.