RAH

The RAH Colour Test is a highly personalized tool designed to uncover each client’s unique color preferences. Emerging from the fusion of psychology, architecture and contemporary art, it draws on four key neuroscientific theories: • Predictive Brain Paradigm • Top-Down Processing of Sensory Stimuli • Approach and Avoidance Motivational System • Implicit Associations With the RAH Colour Test, you can identify the shades, tones, and palettes that resonate most deeply with each individual, revealing the subtle connections between emotions and memories. This approach empowers you to design with exceptional precision, creating an experience that authentically reflects the essence of each client.

Today, the RAH platform brings together a suite of tools that have evolved over recent years, all in one place: the RAH Colour Test, the RAH Generator, RAH color translations into standard codes, test statistics, and the ability to switch between multiple palettes. It provides instant access to detailed client reports, including their preferred color profiles, balanced shade indicators, and recommended color combinations. This saves you time and allows you to design with confidence, eliminating the need to second-guess your choices.

It's important to know because each person assigns meaning to things, in this case colours, through their own personal experiences. The same colour for two people can have two diametrically opposed values, as scientifically proven: red can be associated with love as well as anger, pleasure as well as hatred (68%, 51%, 33%, 29% - Source D. Jonauskaite and C. Mohr). When preparing a project from our perspective, without considering the client's, we can evoke a sense of frustration in them, making communication more difficult and prolonging the work process.

Currently, with RAH Colour Test, we have the ability to identify whether a colour has a positive or negative impact on an individual. With meanings as diverse and numerous as the people observing a colour, it's essential to classify these perceptions into one of the two categories - positive or negative. It is crucial to understand which of the two categories to place them in, as this helps us know which colours to use and which to avoid.

A chromatic identity is the set of colours that have become important to us through our personal experiences. Each colour of the chromatic identity has been physically recorded at a specific moment in our lives when we were happy (in the case of positive associations). Thus, by reusing it 'today' or 'in the present', we can consciously evoke that emotion, that feeling of pleasure and belonging: the sense of identity.

The previous version was analog and required professional training. With the new digital version of the RAH Colour Test, you can now simply send clients a link, allowing them to complete the test remotely and at their preferred time. Once completed, the results are instantly available on your RAH dashboard, making it easier and faster to access their color preferences.

There are currently three curated tests, each available in positive and negative versions: Interior Design Test – Features soft, dusty hues for interior applications. Media Test – Bold, vibrant colours for screen-based work. Fashion Test – Inspired by seasonal colour theory. More test collections will be added over time.

You have two options, depending on whether you’ve already created a project and client: Option 1: Start from scratch Create a new project from the dashboard. Inside the project, click “New Client” and enter the client's name (full name not required). After creating the client, click “New Test” under their name. Choose the test collection (e.g., Interior, Fashion, Media). Select Positive or Negative version of the test. Pick the language for the test. Click “Invite” to send the test link. Option 2: If the client and project already exist Go to the existing Project folder. Locate the client and click “New Test” under their name. Follow the same steps: choose the test type, version, language, and click “Invite.” You’ll be notified on the platform when the client opens the test and receive an email once it's completed.

Positive Test: Reveals colours the client feels joy, beauty, or harmony with. Negative Test: Identifies colours that trigger discomfort, irritation, or rejection. Use the positive version when selecting colours for emotional resonance, and the negative one to understand what to avoid, especially useful in group projects or branding conflicts.

Yes, and we strongly encourage it. In fact, the first test on your account is meant for you as a professional. We’ve included it so that you can: Experience the process firsthand - This helps you understand exactly what your clients will see, feel, and go through when taking the test. Familiarize yourself with how it works - From the instructions to the final report, seeing your own palette makes it easier to guide your clients confidently. This step is not just about testing the tool; it’s about discovering your own emotional connection to colour, which often leads to a deeper appreciation of the method’s potential. By trying it on yourself first, you'll better understand how to talk about the experience, interpret the results, and integrate the colour palette into your own professional practice.

The RAH report provides a detailed, visual, and emotional map of your client's colour identity. It’s designed to give you both practical guidance and deeper insight into their unique preferences. Here’s what you’ll find: 1. Personal Colour Palette A curated set of colours selected by your client, based on their emotional responses. This is their personal chromatic identity. 2. Greyscale Version A monochrome version of the palette, helpful for assessing tonal contrast and brightness without the influence of hue. 3.Lightness Breakdown The palette is divided into four columns: Light Semi-light Semi-dark Dark Each colour’s light reflectance percentage is shown, making it easier to balance brightness and contrast. 4.Warm / Cool Ratio A percentage breakdown of warm vs. cool tones based on the client’s selections. This helps you understand their natural visual balance and informs your choices for harmony or contrast. 5.Light / Dark Ratio This shows how much your client is drawn to lighter vs. darker colours. If they prefer brighter environments, the report will reflect that, and vice versa. 6.Key Colours (Emotional Triggers) The small cluster of colours in the bottom right corner shows which hues created the strongest emotional response. These should be prioritized in your design. 7.Ranked Preferences Located at the bottom left, this section shows how often each colour family was chosen. It reveals whether your client is more minimal or eclectic in their colour preferences. 8.Suggested Harmonies The report generates analogous, complementary, and triadic colour combinations, all based on the client’s actual choices, not generic theory, offering real, customized application ideas.

You can access completed RAH reports in two places: Option 1: From the Projects section Go to Projects in the left menu. Select the project folder. Click on the client’s name (their column). You’ll now see two options: Click “Preview” to open the full report directly in the browser. Click the three dots (•••) to “Download Report” as a PDF. Option 2: From the Clients section Go to Clients from the dashboard menu. Find the client in the list (most recently added appear at the top). Click on the client’s name to open their report. As above, choose “Preview” or use the three dots to download the report. These reports include your client’s full colour palette, emotional insights, and suggestions for how to use their preferred colours in a design or branding project.

Yes. You can merge tests within the same project to create: Couple palettes (currently supported) Group palettes (coming soon) Merging helps identify common ground and compatibility. It doesn’t use up any test credits. ⚠ Note: Only tests of the same type (e.g., interior + interior) can be merged. Mixing types (e.g., media + interior) is not supported yet.

Absolutely. Choose the language your client feels most comfortable with. Currently, you can send the test in 4 different languages: English, Italian, Spanish and Portuguese. More languages are being added continuously.

Yes, the test must be completed in one sitting. While it only takes about 15 minutes, once the client clicks Start, the link stays active for 1 hour. After that, it expires, and a new link must be requested. To ensure the most accurate and emotionally aligned result, it’s important that your client takes the test when they have uninterrupted time and no distractions. The process is intuitive and simple, but it does require a quiet moment of focus for them to respond instinctively. We recommend letting your client know in advance to set aside this short window of time. That way, their emotional responses will be more authentic, and the resulting colour palette will be far more meaningful and useful for your project.

No. Merging reports (e.g., for couple palettes) is unlimited and does not consume test credits.

It is best suited for adults and teenagers aged 16 and up. Below that age, emotional identity may still be developing, leading to inconsistent results.

The RAH HUB is a growing library of educational content including: Tutorials Webinars Interviews Platform insights

Absolutely! The RAH platform offers tailored tests for Interior Design, Media, and Fashion, each with industry-specific colour collections. This allows you to deliver precisely curated palettes that suit your project’s unique requirements.

Colours can be used wherever the question "which colour should I choose" arises. On surfaces, materials, furniture, accessories when it comes to interior design. In the colour of the logo, feed, website, and graphics when it comes to branding. But also in the choice of decorations for wedding planners, paint for home goods stores, or market research for proposing a new product.

Each RAH test collection contains around 230 curated colours tailored to different industries: Interior Design: Soft, dusty hues, versatile and ideal for residential or commercial interiors. Fashion: Seasonal-inspired palettes widely used in personal style and wardrobe design. Media: Vibrant and saturated colours drawn from digital, gaming, and visual content creation. You're not limited by the category, feel free to explore each collection and select the one that best aligns with your client’s context. We recommend testing them yourself first to get a feel for the palette range.

Yes. You can send multiple tests (up to six) to a single client, including both positive and negative versions from different collections. This can be useful if you're working across disciplines (e.g., interiors + personal branding) or want to explore colour identity more deeply. However, in most cases, 1–2 tests are sufficient to reveal the client’s emotional colour profile.

Preview: Opens the full report directly in the browser so you can analyze it on the spot. Download: Saves the report as a PDF, which you can share with your client or keep for offline use. Both options are accessible from the client’s section or within a project folder by clicking on the client name.

Only reports from the same test type (e.g., Interior with Interior) can be merged. You cannot combine a Fashion test with a Media or Interior test because the colour collections are entirely different and not compatible for overlap. To ensure merge compatibility, assign the same test collection to everyone in the group or couple.

While you cannot redo a completed test, you can choose to send a new one if needed. You also have the option to remove a client or delete a test from the system via the three-dot menu in their profile. Just note that sending a new test will consume an additional test credit.