Why do two people react in opposite ways to the very same colour?
One feels inspired and alive, the other feels blocked or uneasy. The difference lies in their personal colour identity.
How can you use this trait of colour to transform your projects and build more authentic relationships with your clients?
RAH was created to answer exactly this, with surgical precision.
After 15 years of independent research into the emotional perception of color and cognitive attentional bias, Andreea Hartea created a digital test that allows you to discover each person’s chromatic identity.
Over the past five years, thousands of professionals, especially in Italy, have used RAH in its analog version. Now, the digital platform takes you on that same journey: from the RAH Color Test to the RAH Palette Generator, everything is designed to unlock deep connections and make your work clearer, more confident, and more powerful.
Thousands of professionals are already using it
Everything is designed to make your work clearer, more confident and more incisive.
With RAH you can guide your clients through a journey that reveals the Colour Wheel that defines them: a positive version (the colours that evoke beauty, harmony and joy), a negative version (the colours to avoid), or both. In just a few minutes you get a concrete map based on unconscious reactions. It feels like having a superpower: knowing exactly what makes the person in front of you say "yes".
The Generator then turns those results into ready-to-use combinations for your projects in interiors, design, branding or fashion. You can also create couple palettes by merging two profiles.
Finally, your RAH profile keeps everything organised in one place: archives by client and project, palettes, preferences and history. Fewer mistakes, less wasted time, more control over your future decisions.
What people already using RAH have to say
"From a palette reworked seven times to a unique, tailor-made identity: with the RAH Test my clients today simply can't stop thanking me."
Gabriele Lakhal
Design Strategist
"Every palette becomes a unique blend of energy, emotion and brand identity: a visual signature that's impossible to copy."
Silvia Calenic
Image Coach
"From clients who were stuck and unsure to natural, confident choices: my projects now truly speak the language of happy colours."
Vera Cinquemani
Interior Designer
By invitation only
Frequently asked questions
No. RAH doesn't sort people into seasons and doesn't look for "the right colours" based on universal rules. RAH measures the subjectivity of colour: how a person responds to colours (attraction/repulsion) and which combinations genuinely resonate with them.
Not at all. In fact, RAH was born precisely for moments when the client struggles to explain what they want. The test works on perceptual reactions and guided choices, so a clear colour direction emerges even without technical vocabulary.
It takes roughly 15 minutes to complete the test. Right after, you already have usable results (colour identity plus ready-made output).
You get a clear map of the person's colour identity: the client's Colour Wheel (positive and/or negative version), a clear reading of their preferred colours (no more guesswork), the guiding indices of Brightness (light/dark) and Temperature (warm/cool) so you can set the right mood straight away, palettes generated from the results (ready-to-apply combinations), couple palettes (where included) merging two profiles, and an archive organised by client and project with statistics tailored to your niche.
Yes. That's one of its strengths: you can send the test to your client wherever they are and start working from a solid colour foundation before any moodboards or endless calls.
Yes. The results are designed to be shareable and easy to understand, so you can justify your colour choices more clearly and cut down on doubts and revisions.
Yes, you can cancel your subscription at any time. Access to the dashboard remains active even without an ongoing subscription.
I read every application personally. If your profile is a fit for the Programme, I'll get in touch within 48 hours to set up a 15-minute introductory call so we can explore together how RAH would fit into your professional practice.
By invitation only
Want to get access to the RAH Colour Test?
The RAH Colour Test is available by invitation to a selected group of branding, design, and image consulting professionals. If you use colour as a strategic tool and would like to integrate the test into your professional practice, book a call with Andreea Hartea.
Who RAH is for
For those who work with spaces
Surveyors, interior designers and architects: turn spaces into environments that truly speak of the people who live in them
For those who work in visual media
Graphic designers, brand designers and web designers: build visual identities that resonate emotionally with their audience
For those who work in fashion
Image consultants, stylists and makeup artists: go beyond the seasons and work with the authentic colour identity of every client
If you want your client to say "these colours really speak of me…" and you're ready to transform your approach to colour to give your clients a deep, personalised design experience.
By invitation only
If you want your client to say "these colours really speak of me…"
Standard
€ 24/month
€ 288 Billed Annually
✓ 1 Colour Collection
✓ 12 RAH tests
✓ Full report
✓ Generic HEX codes
✓ Positive test
✓ Access to RAH Hub
Plus
€ 31.25/month
€ 375 Billed Annually
✓ 3 Colour Collections
✓ 12 RAH tests
✓ Full report
✓ Generic HEX codes
✓ Positive and negative test
✓ Combine tests for couples and families
✓ Access to RAH Hub
Premium
€ 72/month
€ 852 Billed Annually
✓ 3 Colour Collections
✓ 42 RAH tests
✓ Full report
✓ Generic HEX codes
✓ Positive and negative test
✓ Combine tests for couples and families
✓ Statistics
✓ Access to RAH Hub
By invitation only