Tell us a bit about yourself:
What are you passionate about in life, and who are you professionally?
Hi, I’m Rossella Cavagnuolo, an architect and interior designer, but more generally, I define myself as a creative. Since childhood, I’ve always loved working with my hands: I used to make jewelry, cut up my clothes to re-sew them in more original and whimsical ways. I love expressing my inner world through painting, which, beyond technique, is always full of colour.
In my work, I like to think I focus first and foremost on people, designing spaces that are not only aesthetically beautiful but authentic places of well-being. Whether private or public spaces, each one is not only physical but also emotional, and should reflect our needs, desires, and identities.
What does colour mean to you, and how did you use it before discovering the RAH method?
I’ve always had a very visceral relationship with colour: I feel it deeply, and sometimes I feel the need to completely “immerse” myself in it. That’s why I paint on large surfaces—on the canvas, I have to be present too.
But colour is something that lives inside us, and often we don’t know how. The RAH method has been a wonderful opportunity for me to become aware of what certain colours mean to me, what draws me in and what repels me.
I “rediscovered” emotions and nuances of myself I had never clearly defined, and I’ve been able to bring them into my daily life through objects and material choices. A continuous, joyful therapy of happiness.
The client feels heard and recognized in their chromatic identity, and that creates a deep connection
Quale valore intendi offrire ai tuoi clienti attraverso il tuo lavoro?
Every consultation I do starts with a fundamental moment: listening. I believe that anyone facing a renovation is going through a profound transformation, and my role must be that of an experienced, solid, but above all, human support.
The value I aim to offer those who work with me is care: care for the person, and for what will become their daily refuge.
Finally, your personal thoughts: what hopes do you have for the future of your field?
We live in a very controlled society, where people often struggle to express themselves. This is reflected in architecture too, where people tend to rely on white out of fear of getting “tired” of colour.
My hope for the future is that we learn to let go, to trust what colour has to tell us, without fearing it. Because colour isn’t just an aesthetic choice, it’s a way of telling our story.
How has the RAH method transformed your approach to design?
When you become aware of something, two things happen: the first happens within you, you start to understand what you like and don’t like, what you desire and what you reject. The second concerns others—you realize they are different from you, and that this difference is where real richness lies.
That’s what happened to me when I discovered the RAH method. I realized that, even unintentionally, up until that point, I tended to project my own colour preferences onto others. Sometimes it worked when their colours matched mine, but often it didn’t.
The RAH method revolutionized my approach: today, the client feels heard and recognized in their chromatic identity, and that creates a deep connection, even before the space takes shape.
From that moment on, I stopped imposing and started interpreting. That’s when the space truly began to speak about the person who lives in it.
What value do you aim to offer your clients through your work?
Every consultation I do starts with a fundamental moment: listening. I believe that anyone facing a renovation is going through a profound transformation, and my role must be that of an experienced, solid, but above all, human support.
The value I aim to offer those who work with me is care: care for the person, and for what will become their daily refuge.