Tell us a bit about yourself:
What are you passionate about in life, and who are you professionally?
I’m the founder and managing director of Wild Women Studios, a brand-building studio dedicated to conscious female entrepreneurs who are looking to build or rebrand their businesses while creating impact through their personal brand (and personal style). Before launching my studio, I worked as a Creative Director for a global media company, collaborating with renowned clients like L’Oréal, Nike, and Gucci.
I’ve always been captivated by the idea of creating something that doesn’t just catch the eye but also touches the heart and soul. I draw deep inspiration from fashion and flowers, to me, they embody the beauty of self-expression and the art of blooming into one’s true self. Vibrant, innovative cities like New York and London (where I’ve lived) are another source of inspiration, as is travel in general. There’s something about movement, exploration, and immersion in new cultures that fuels creativity and growth.
What does colour mean to you, and how did you use it before discovering the RAH method?
For me, colour represents self-expression and aliveness. Life itself is colourful, and I’ve always found it hard to understand an aversion to it, like dressing in all black or beige.
Where’s the joy in that?
Before discovering the RAH method, I worked with colour intuitively, selecting palettes based on a brand’s values and spirit. While this worked well, there was often something missing, that undeniable “yes, this is it” factor. The RAH method has been a game-changer, particularly when working with personal brands. It’s like holding up a mirror to my clients: when they see their colour palette, it feels like a reflection of their truest selves, not just a beautiful selection of hues.
For me personally, the RAH method has amplified the soulful, customized approach I’m known for. My own palette has become one of my greatest USPs, and interestingly, I’ve noticed that every client shares at least two colours with me. This allows me to weave in those hues in a way that amplifies their essence while maintaining a unique synergy between us.
"The RAH method has been a game-changer, particularly when working with personal brands."
Quale valore intendi offrire ai tuoi clienti attraverso il tuo lavoro?
Coming from a background where trends often dictated the creative process, I’ve always aspired to take a more personalized, timeless approach. In my own studio, I’ve been able to fully embrace this philosophy, delivering branding solutions that are not only tailor-made but also deeply aligned with the essence of each client. My goal is to create branding that feels authentic and reflective of who my clients truly are, ensuring they don’t just stand out, they shine as their most creative selves.
Finally, your personal thoughts: what hopes do you have for the future of your field?
I genuinely hope to see more soul and personalization infused into branding and coaching industries. Too often, I see cookie-cutter approaches that box people in, when in reality, we are all so uniquely designed. I believe there’s a deep human desire to be truly seen for who we are, and that needs to be honoured.
I also have a specific hope for women. My clients often comment on how courageous I am for using colour so boldly, and I’ve realized that many women hold back out of fear, fear
of being too much, too visible, or too “out there.” To me, a woman who owns her self-expression with the same unapologetic grace that a leopard owns its spots is both wild and beautiful. I can't wait to see more of that, more women who feel alive, who feel seen, and who feel safe in expressing themselves fully. That, to me, is true freedom.
How has the RAH method transformed your approach to design?
I touched on this earlier, but the most profound transformation lies in how my clients feel when they see and use their palette. It’s an emotional connection that brings confidence, clarity, and authenticity to how they show up, both in their business and in life.
What’s equally exciting is how the RAH method has allowed me to show up more confidently and authentically as a designer and entrepreneur. This method is truly a standout factor in the market, and at times, I feel like it’s so innovative that Germany (where I primarily work) hasn’t even caught up to it yet!
What value do you aim to offer your clients through your work?
Coming from a background where trends often dictated the creative process, I’ve always aspired to take a more personalized, timeless approach. In my own studio, I’ve been able to fully embrace this philosophy, delivering branding solutions that are not only tailor-made but also deeply aligned with the essence of each client. My goal is to create branding that feels authentic and reflective of who my clients truly are, ensuring they don’t just stand out, they shine as their most creative selves.