Tell us a bit about yourself:
What are you passionate about in life, and who are you professionally?
I’m Giacomo, a brand and visual designer, and my mission is to transform stories into authentic and memorable visual identities.
How do I do that? By combining creativity and strategy and merging colour psychology with strategic design.
I’m passionate about everything that communicates without words: symbols, colours, and atmospheres. I love helping professionals and brands find their visual uniqueness and make it powerful and recognizable. To me, design is not just about aesthetics; it is a language capable of telling stories and evoking emotions.
What does colour mean to you, and how did you use it before discovering the RAH method?
Colour has always been at the heart of my work, but before the RAH Colour Test, I used it instinctively, relying on design theory, market analysis, and innovative belief systems.
Now, every colour choice still draws on that foundation, but it begins from a different place: it’s strategic and grounded in each personal brand’s unique personality. That’s where the true character and distinctiveness of the identity are born.
"The RAH method gave me a deeper, more strategic key to colour. It brought clarity and uniqueness and made every identity I create feel even more aligned with the people behind it."
Quale valore intendi offrire ai tuoi clienti attraverso il tuo lavoro?
I want my clients to look at their brand and fully recognize themselves in it.
Through a process that blends strategy, active listening, and creativity, I build visual identities that express their distinctive character.
My goal is to give them clarity, consistency, and a visual impact that creates meaningful connections with the right audience and enhances their work by communicating the true perceived value of their brand and services.
Finally, your personal thoughts: what hopes do you have for the future of your field?
I hope that more and more professionals and brands come to understand the value of an authentic and custom visual identity. I’d love to see design no longer viewed as “something pretty” but increasingly as a true tool for growth and recognition.
And above all, I wish for all freelancers and creatives to be bold and live their creativity without fear, to break the mold and bring light to their “why” every single day.
How has the RAH method transformed your approach to design?
The RAH method has given me a deeper and more strategic way to understand colour.
It has brought clarity and precision, but most importantly, it has introduced a level of uniqueness that allows me to create tailor-made visual identities that fully reflect my clients’ values and emotions.
This has made my designs even more powerful and aligned with the people who live and embody them.
What value do you aim to offer your clients through your work?
I want my clients to look at their brand and fully recognize themselves in it.
Through a process that blends strategy, active listening, and creativity, I build visual identities that express their distinctive character.
My goal is to give them clarity, consistency, and a visual impact that creates meaningful connections with the right audience and enhances their work by communicating the true perceived value of their brand and services.